Transcreation means creative translation and refers to creatively translating marketing materials, whereas translation has a much broader meaning. A successfully transcreated message carries the same emotions and the same implications in the target language as it does in the source language. In other words, the source text and the transcreated one create the same effects in the mind of their audience.
This service is suggested for high-visibility content (Branding, slogans, TV spots, scripts, marketing material, labels, etc). Most transcreation projects are undertaken when working with marketing teams. This is ideal for advertising copy, where it is arguably more important to put across the overall meaning and nuance of a tagline or slogan accurately, rather than give a word-for-word translation of a text. Our transcreators go beyond the translation standards by delivering multiple options in a copydeck for key words or key sentences so that our clients can choose which option fits best in their advertising campaign.
Our team is experts across multiple industries, not only fond of translation but also excelling at creative writing and industry-specific knowledge to bring your company’s message to a wider global audience. By receiving a detailed brief, we will get a clear understanding of the aims of any marketing campaign and overall brand voice, and use this information to comprehensively transcreate all content.
Our transcreation deliveries happen under the form of a copy deck in which our clients can clearly see the suggested transcreations, the back-translation for each of them and the rationale behind each creative solution to make sure all possible details are communicated before our clients make their final choices. Thanks to our transcreation process, Transladiem submits multiple solutions and explains each of them for the client to make the final decision knowing the implications meaning-wise of each transcreated line. This service is highly recommended for high visibility content, global marketing campaigns and advertising campaigns.