Social media has become a huge part of our lives and is an inexhaustible source of content as it can be a source of entertainment, a platform to socialise, opportunities for online shopping and a way to stay informed about the latest news. The reach of social media goes beyond borders, for this reason linguistic and cultural aspects around the content published play an important role in how efficiently the targeted audience perceive the publications, articles, communications, and posts pushed on the internet.
Localising social network content (posts, comments, videos, images, podcasts, etc.) presents specific challenges. Translators will be faced with character limitations for their translations, which means that they will not be able to render the original meaning from the source text into more than 280 characters into their native language if they translate a tweet on Twitter. When translating posts for Instagram, translators will most likely have to adapt their tone of voice and vocabulary to attract the specific targeted audience based on the company branding and its sector of activity and at the same time make the best use of hashtag signs and specific keywords; not that easy if this is coupled with character limitation!
Translating for social media requires an acute creative sense, a continuous and unbreakable connection with the ever-evolving nature of languages, a great deal of adaptability to accommodate different formats (such as live videos and the types of posts specific to each social network) and a thorough knowledge of the culture targeted by the language.
At Transladiem, we get involved in the success of your social media campaigns by providing high-quality professional social media translations and localisation services. Our project team and expert translators are experienced in social media marketing and excel at using industry-related terminology while scrupulously respecting each particular project requirements for social media platforms such as LinkedIn, Twitter, Facebook, Instagram and more.
Our social media translation services cover all areas within the sector, including: